Digita Service Strength Tester
Interactive engagement developed for Dreamforce.
Overview
Inspired by the nostalgic charm of the vintage strength tester arcade game, we crafted an interactive experience aimed at promoting special services available to Salesforce customers.
This was a project I worked on during my time at Vibrant Labs. We were commissioned by Salesforce to develop an interactive engagement for Dreamforce, their annual conference held in downtown San Francisco. This project was smaller in scale, but it came out well.
Conference attendees were invited to participate by answering a series of questions. Based on their responses, the game awarded them a unique digital badge reflecting their utilization of Salesforce services, accompanied by personalized feedback for improvement.
To bring this concept to life, we collaborated closely with Salesforce's graphic design team. Our goal was to understand their initial static visual design and enhance it with engaging animations and interactive elements, effectively elevating the overall user experience
Because this installation was primarily screen-based, it enabled us to run two setups consecutively, effectively doubling the traffic during peak foot traffic periods.
For development, I chose to build a full-screen web application using ReactJS with a very simple backend using ExpressJS.
A crucial requirement from Salesforce was the collection of visitors' email addresses or phone numbers to deliver their results and facilitate post-event follow-ups. This was seamlessly achieved using the Twilio API for text messaging and SendGrid for email integration, before the data was securely stored in a database.
While this project was brief, it was rewarding and was well received by Salesfoece representatives as well as the conference attendees!